Lee Iacocca's autobiography is an appealing read if you belong to the automotive industry. The insiders view of the two of the big three automotive giants - Ford and Chrysler, is enough reason to pick up the book.
The book has some amazing management nuggets on how to lead a productive ans a healthy work-life. The two golden nuggets I took away from the book was:
1. In the end, all business operations can be reduced to three words: people, product, and profits.
2. Divide and track your own professional goals in quarters as your company does.
From a superficial level, the book is neatly divided into two segment:
1. Journey at Ford
2. Embattle Journey at Chrysler

But then the golden goose lies in the last segment of his book - "The Straight Talk". The article on the Japanese challenge is an engaging read which poses a comprehending argument on 'Fair vs Free Trade".
What the book fails in delivering is the following:
1. The family of the protagonist makes only a fleeting presence throughout the book. One of the Lee Iacoccoa's quote says" The only rock, the only institution that stays is your family". The book falls short on revealing the personal side of Lee Iacocca.
2. The portrayal Henry Ford's eccentric behavior has an amazing parallel to a Bollywood antagonist. The little scoops of Henry Ford II keeps the "masala" factor on. But the criticism on HF2 doesn't seem entirely fair. HF2 recruited a band of young guns who were dubbed as "Whiz Kids". Currently Ford is regarded as one of the best Financial Institutions and it is because of the practices laid by one of the Whiz Kids. This is just one of the instance.
3. The books looks preachy at lengths for several times. The protagonist cannot do any wrong and is the Superman of the book. Maybe that's why an autobio is written. But Steve Jobs was very forthcoming about this negativities in his book.
All in all the book is a fair and a straight talk from Lee Iacocca - he said it as he saw it. There are plenty of anecdotes in the book, This one takes the cake - at the height of the Mustang frenzy, Lee was flying transatlantic to Europe when two pilots of jets flying nearby and a Captain from a Ship in "radio wave vicinity" patched in to talk to Lee when they figured out he was in the plane!